Search Engine Optimization

SEO is a technique that generates leads organically. The best solution for both lead generation and branding is nothing but the proper utilisation of SEO techniques. To boost your business to the next level, your website needs to captivate the maximum number of viewers and finally, convert them into potential customers.

At ARDT, we understand the significance of these elements and utilize the latest web designing systems and viable SEO strategies to build you a site that ranks at the top of the search engine results. Let us help you take your business to the next level.

Quality of content

Level of user engagement

Mobile-friendliness

Number and quality of inbound links

Our team utilizes a sitemap assisted search engine to expertly crawl and index your website. By highlighting the crucial aspects of your site, we authenticate its relevance and boost its ranking. With years of experience in sitemap planning, we ensure your website is properly crawled and indexed. We also optimize technical SEO, including URL structure, loading times, and broken links, to improve navigation and ranking. Our ultimate goal is to land your brand on the first page of Google's search results, making your products and services easily accessible to potential customers.

Google Ads

Pay-Per-Click (PPC) is the ultimate shortcut to targeted advertising. With Google search ads and display ads on billions of websites, it's the fastest way to get results. Our PPC service directs traffic to your website, paying publishers for each click. It's a short-term strategy, but with a good budget, you'll see high-quality leads in no time. An algorithm prioritizes ads based on various factors.

Ad quality

Keyword relevance

Landing page quality

Bid amount

PPC ads soar to the top of search engine results, triggered by specific queries. Each campaign has a goal, a target action for viewers to complete. These conversions can be transactional or non-transactional, from purchases to newsletter signups. Display ads, or banner ads, appear on related websites. Track your chosen conversions through digital marketing channels to gauge campaign success.

Social Media Marketing

Engage your audience in online discussions to drive traffic and brand awareness. Highlight your brand, products, services, and culture through social media marketing. Our Social Media Advertising services drive traffic to your website by integrating it with social media platforms. With billions of people on social media, focus on popular platforms like Facebook, Twitter, and Instagram. Follow best practices to create an effective strategy that aligns with your goals and audience.

To create an effective social media marketing strategy, it’s crucial to follow best practices. Here are a few of the most important social media marketing best practices:

Craft high-quality and engaging content

Reply to comments and questions in a professional manner

Create a social media posting schedule

Post at the right time

Hire social media managers to support your marketing efforts

Know your audience and which social media channels they’re most active on